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Client Spectrum
Webinars

Webinar Recording | 15/6/2017 | Speaker: Chris Rayson – Associate Director @ LoyaltyOne

Proactive Performance Monitoring & Issue Resolution for IBM Campaign


Join Chris Rayson, the Marketing Campaign & Operations Associate Director at AllianceData's LoyaltyOne, as he discusses how Client Spectrum Companion helps maximize LoyaltyOne’s investment in IBM Campaign - a central component of their global coalition marketing programs.

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Webinar Recording | 14/3/2017 | Speaker: Andrew Didinchuk - Senior Adobe Architect @ ClientSpectrum

Combining SMS Marketing and Adobe Campaign to Better Connect With Your Customers


Join our senior Adobe Architect, Andrew Didinchuk, as he explains how Adobe Campaign users are leveraging their SMS channel to communicate directly with their customers.

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Webinar Recording | 2/3/2017 | Speaker: Ajay Bhaga - Technology Lead @ ClientSpectrum

Connecting Hadoop Big Data to IBM Campaign and Interact


Join Ajay Bhaga, as he walks you through the world of Hadoop and how Fortune 1000 companies are integrating it with IBM Campaign and IBM Interact to drive real-time marketing.

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Webinar Recording | 26/1/2017 | Speaker: Brad Penwarden - Unica Architect and Product Manager for campaignQA

How to Automate your Quality Assurance and Data Validation for IBM Campaign and IBM Interact


Join Brad as he guides you through common quality assurance challenges and how your quality assurance process can be seamlessly automated. During the webinar, Brad will demonstrate how campaignQA can help streamline and simplify your quality assurance process.

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Video Recording | 13/1/2017 | Speaker: Ivan Roubtsov - Chief Marketing Officer | Client Spectrum

Learn About Marketing Platforms Used by Top 1500 Retail and e-Commerce Brands


Join Ivan Roubtsov, our Chief Marketing Officer, as he discusses the different marketing platforms used by the worlds top 1500 retail and e-commerce brands. This video report gives an overview of 400+ marketing platforms across 15 categories - showing you which solutions are used, how much market share they capture, common adoption trends, industry specific tools, and much more.

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Report | 26/1/2017 | Author: Ivan Roubtsov - Chief Marketing Officer | Client Spectrum

Learn About Marketing Platforms Used by Top Hotel Brands


This report examines 500+ platforms across 17 categories that are used by some of the worlds top hotel brands (media buying and cross-channel advertising platforms, web analytics, audience data managment, content optimization, ad serving, tag managment, and retargeting platforms, just to name a few) - showing you which solutions are used, how much market share they capture, common adoption trends, and much more.

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