Companies are now facing a new challenge when trying to identify the best audience data platforms for their situation. With all the different functions companies are required to perform, it sometimes seems overwhelming when choosing from the exponentially growing list…
Audience Data Management
In a world of cross-channel advertising, first party data is the most valuable and scarce resource available. First-party data is the data that aggregates the most accurate visitor behavior: content consumption, website visit patterns, as well as product and service interests….
The team at Client Spectrum has analyzed the different Audience Data Management platforms across Canada to identify the most popular solutions. We found that more than 15,000 Canadian companies use some type of Audience Data Management solution, with usage varying among each province….