Creating a Customer Journey in the World of EMM

Creating a Customer Journey in the World of EMM

Written by Artour Kitbalian

Artour is a Senior Campaign Management Consultant at Client Spectrum with over 20 engagements under his belt. Fluent with both the Adobe and the IBM EMM suites, he focuses mainly on the Business Solution branch. In his past life, Artour worked in the world of data migration. He loves debates and is passionate about doing things "the right way".

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