Join Ivan Roubtsov, our Chief Marketing Officer, as he discusses the different marketing platforms used by the world’s top 1500 retail and e-commerce brands. This video report gives an overview of 400-plus marketing platforms across 15 categories – showing you which solutions are being used, how much market share each one’s capture, popular adoption trends, industry specific tools, and much more.
Written by Ivan Roubtsov
Ivan Roubtsov is the Chief Marketing Officer at Client Spectrum company - a boutique consulting firm specialized in Enterprise Marketing Management solutions. As a CMO, Ivan is responsible for Client Spectrum's brand as well as building a marketing technology ecosystem around it. He has previously worked in the AdTech industry for companies such as AdGear and Acquisio. Ivan is an avid follower of everything AdTech related.