A How-To Guide on Custom Contextual Targeting for Cross-Channel Display Advertising

Custom Contextual Targeting for Cross-Channel Display Advertising

Written by Ivan Roubtsov

Ivan Roubtsov is the Chief Marketing Officer at Client Spectrum company - a boutique consulting firm specialized in Enterprise Marketing Management solutions. As a CMO, Ivan is responsible for Client Spectrum's brand as well as building a marketing technology ecosystem around it. He has previously worked in the AdTech industry for companies such as AdGear and Acquisio. Ivan is an avid follower of everything AdTech related.

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